Marketing research : (Record no. 1269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452cam a22001698i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780134734842 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332555693 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 013473484X |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Malhotra, Naresh K., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied orientation / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh Edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 968 |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Marketing research, c2010. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject term | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| CASM | CASM | 2018-01-04 | 658.83 MAL/M | 1062 | 779.00 | Books |
